Run your Amazon business. Don't just watch it.
Every number landed in your own Google Sheets, and a full control panel for the daily run – PPC management, listing optimization with AI assistance, performance at a glance. One tool. Built by an operator, for operators.
The data layer
Amazon data into your Google Sheets.
On schedule, under your formulas.
Your P&L lives in a spreadsheet. So SellerDragon delivers the data there – orders, sales & traffic, fees & settlements, inventory, listing info – pulled from Amazon's APIs and landed in sheets you own, shaped the way a P&L actually consumes them.
No CSV downloads. No copy-paste VA shift on Tuesday mornings. No export button held for ransom behind our UI. It's your data. It stays yours.
One deliberate exception: ad data stays in the control panel. It's too multidimensional to flatten into rows and columns, and we won't pretend otherwise.
- Every business report that mattersOrders, settlements, sales & traffic, inventory, listings – refreshed on schedule, with history backfilled on connect.
- Lands in your sheet, not our siloPoint a feed at any Google Sheet. Your formulas, your templates, your dashboards keep working – just with data that shows up by itself.
- As fast as Amazon hands it overData is never artificially delayed – on any plan. When Amazon gives it to us, you get it.
The control layer
A control panel that closes the loop.
Dashboards diagnose. Operators act. SellerDragon's panel runs the whole daily loop – performance overview, PPC management, listing work. See it, change it, done: pushed through Amazon's APIs while you're still looking at the row that caused it.
- Daily performance overviewThe account at a glance every morning – sales, spend, margin, movers – so you know where today's hour goes before you spend it.
- PPC daily managementWorkbench for bids and budgets, one-click search-term negatives, dayparting where the data supports it – applied through the Ads API, not exported as homework.
- Listing optimization with AI assistanceTitles, bullets, backend terms – drafted with AI against your real search data, reviewed by you, pushed to the listing.
- Portfolios & guardrailsRoll campaigns up the way you think about the business. Cap what should be capped. Spend against plan, without a pivot table.
Pricing
Flat pricing. No games with your data.
Plans differ in capacity and features – but data freshness is never a lever. As we get it from Amazon, you get it, on every plan. No artificial delays, no "faster sync" upsell.
Starter
One account, run properly.
- 1 seller account · 2 users
- Full Google Sheets pipeline
- Operator dashboard + PPC management
- 10 AI listing credits / month
- Data in 15–60 min, never delayed
- Isolated per-account database
Growth
Multiple accounts or regions, the full toolkit.
- Up to 3 seller accounts · 6 users
- Full Google Sheets pipeline
- Dashboard + dayparting + AI insights
- 30 AI listing credits / month
- Data in 15–60 min, never delayed
- Isolated per-account database
Agency
Client accounts at scale, without the tab farm.
- Up to 20 seller accounts · 30 users
- Full Google Sheets pipeline
- Dashboard + dayparting + AI insights
- 200 AI listing credits / month
- Data in 15–60 min, never delayed
- Isolated per-account database
| Feature | Starter | Growth | Agency |
|---|---|---|---|
| Capacity | |||
| Authorized Amazon accountsOnly accounts the user is authorized to access. | 1 | 3 | 20 |
| Users | 2 | 6 | 30 |
| Google Sheets | |||
| Product & listing dataASIN/SKU mapping, catalog fields, seller listings, product metadata. | ✓ | ✓ | ✓ |
| Listing health & issuesSuppressed listings, catalog issues, severity/status tracking. | ✓ | ✓ | ✓ |
| Sales & order analyticsOrders, units sold, revenue totals, period buckets by ASIN/SKU. | ✓ | ✓ | ✓ |
| Brand Analytics / SQPSearch Query Performance reports, query totals, ASIN/brand coverage. | ✓ | ✓ | ✓ |
| Buy Box & pricing signalsBuy Box status, offer rows, pricing signals. | ✓ | ✓ | ✓ |
| Inventory levels & locationsFBA inventory snapshots, SKU quantities, FC/location/disposition views. | ✓ | ✓ | ✓ |
| Inbound & restock planningInbound shipments, shipment items, Amazon restock recommendations. | ✓ | ✓ | ✓ |
| Inventory movement & problem stockInventory ledger, stranded inventory, stock movement history. | ✓ | ✓ | ✓ |
| Returns & seller performanceFBA returns, return reasons, customer comments, account health metrics. | ✓ | ✓ | ✓ |
| Finance & settlement auditFinance events, settlements, settlement lines, reimbursements, storage/overage fees. | ✓ | ✓ | ✓ |
| Data arrives as fast as Amazon releases it, typically within 15 to 60 minutes. We never delay it. As we get it, you see it. | |||
| Dashboard | |||
| Status dashboardHigh-level account status, alerts, and operational signals. | ✓ | ✓ | ✓ |
| Sales trackingSales performance, period comparisons, and trend monitoring. | ✓ | ✓ | ✓ |
| Brand Analytics insightsAccount-specific Brand Analytics / SQP visibility. | ✓ | ✓ | ✓ |
| Listing optimization toolsManual listing review and optimization workflows. | ✓ | ✓ | ✓ |
| AI-assisted listing optimizationCredits and limits subject to beta changes. | 10 credits/mo | 30 credits/mo | 200 credits/mo |
| PPC performance managementPPC performance review, ACOS/ROAS/TACoS views, campaign-level workflow. | ✓ | ✓ | ✓ |
| PPC dayparting | – | ✓ | ✓ |
| Inventory location & levelsInventory visibility by SKU, marketplace, FC/location where available. | ✓ | ✓ | ✓ |
| AI-assisted inventory insightsInventory risk and planning support. | – | ✓ | ✓ |
| AI-driven insights dashboardAI-assisted account-specific insights and recommendations. | – | Full | Full |
| Platform & data | |||
| Database isolationEach seller account is stored in a separate database. | ✓ | ✓ | ✓ |
| PII discarded during ingestionCustomer PII in Amazon API payloads is treated as unwanted data and discarded before database storage. | ✓ | ✓ | ✓ |
Prices, features, limits, and beta availability are indicative and subject to change before public launch.
Data isolation, by design
SellerDragon is built with account-level data isolation by design. Each seller account is stored in a separate database, so data from unrelated Selling Partners is not pooled into shared customer reporting tables.
Where an agency or authorized user manages multiple seller accounts, SellerDragon may provide consolidated views only for the accounts that user is authorized to access. These views are limited to that authorized user's own managed accounts.
SellerDragon does not combine data from unrelated customers for resale, benchmarking, publication, disclosure to other sellers, or insights about Amazon's business.
SellerDragon is not an FBM shipping, fulfilment, buyer messaging, or customer service tool. Any customer PII included in Amazon API responses is treated as unwanted data and discarded immediately during ingestion, before it is written to SellerDragon databases.
Fit check
Built for people who own a number.
For
- Brand owners doing real volume, running their own account and their own P&L.
- In-house operators – the person whose Monday starts in the ads console and the sheet.
- Agencies running client accounts who want one panel, not eleven browser tabs per client.
- Spreadsheet people. If your real dashboard is a Google Sheet, you're home.
Not for
- People shopping for a tool to tell them what to sell. We assume you already sell.
- Anyone who wants software to run the account unsupervised. It's a control panel, not an autopilot.
- Course-funnel operators who need affiliate dashboards and swipe files. Wrong shop.
Run your account like you mean it.
SellerDragon is in private beta. Register your interest and we'll be in touch as seats open – operators and agencies first.
Connects via Amazon's official SP-API and Ads API. Scopes you approve, revoke any time.